Genuit Group Divisional Marketing Director Catherine Fyfe has been shortlisted in The Women in Construction & Engineering Awards (Europe) – Best Woman Health & Safety category.
The awards recognise the most exemplary women within construction and engineering across Europe. They aim to make these male-dominated industries more enticing to women by creating role models, while encouraging companies to employ and train more women in these industries.
Catherine’s nomination comes as no surprise, following her passion to drive through much needed change to provide clear, accurate and up-to-date product information across the sector following the Grenfell disaster.
Catherine leads on commercial and international markets for Polypipe, part of the Genuit Group, and was integral to the work of the Construction Products Association; deputy chairing a working group responsible for the creation and launch of a new Code for Construction Product Information (CCPI).
This voluntary Code ensures construction manufacturers provide reliable, accurate information across the entirety of the product’s life cycle, so users have all the facts when making decisions about specifying, installing, maintaining, and disposing of their products.
Catherine said: “I believe everyone in the construction supply chain is responsible for the safety of building occupants.
“This is why since 2017 I have volunteered to sit on several committees and working groups to champion the role that the marketing of our products has on our industry and the safety of our buildings, looking at areas where I can help upskill marketeers, so we improve best practice.
“The Code for Construction Product Information is to help organisations drive higher standards in the presentation of construction product information, and marks a systemic change in the construction industry, specifically within the construction products sector.
“It aims to stamp out disingenuous marketing practices and misleading product information, so specifiers, architects, consultants and contractors, as well as the end users of the building, can trust the information provided by manufacturers to ensure the ongoing safety of the buildings we live, work and play in.”
Catherine now sits as a board member of CPI Ltd, a not-for-profit organisation set up to manage the code and its verification to continue this valuable work. She also leads on the implementation of the Code across fourteen businesses within the Genuit Group.
On April 28th Catherine and the other finalists faced the judging panel for an in-person interview, and the overall winners will be announced at a special awards ceremony being held in London on May 26th.
